Donor Retention Project


  • How would you like to bring in larger donations and retain your donors for life?

    You’ve put in time and effort to get your donors, wouldn’t it be nice if they stuck around?

    On average, nonprofit organizations lose 70% of new donors before getting a second gift.  That’s seven out of ten donors that leave us after the first gift!

    For the first time ever, leading donor retention experts have come together to provide you with a plan that helps you retain your donors and gets you larger gifts at the same time. Just imagine what retaining your donors and getting larger gifts will do to your cashflow.

    It’s the most comprehensive set of donor retention strategies, techniques, templates, expert interviews, and step-by-step instructions ever assembled.  You can listen to the interviews on your computer, on your iPod or other mp3 device, or in a regular CD player.  All the step-by-step instructions and templates are printed and ready for you. We’ve also included digital copies on a CD so you can print them out to share with staff and board members.

    The “Donor Retention Project” puts innovative ways to deepen donor relationships in your hands.

    Consider this your organization’s bible of stewardship.
  • How would you like to bring in larger donations and retain your donors for life?

    You’ve put in time and effort to get your donors, wouldn’t it be nice if they stuck around?

    On average, nonprofit organizations lose 70% of new donors before getting a second gift.  That’s seven out of ten donors that leave us after the first gift!

    Is there any way to beat the average and get donors to stick with you for life?

    Yes.

    For the first time ever, leading donor retention experts have come together to provide you with a plan that helps you retain your donors and gets you larger gifts at the same time. Just imagine what retaining your donors and getting larger gifts will do to your cashflow.

    Four of these leading donor retention experts are:

    Adrian Sargeant – world leading donor retention researcher and expert
    Simone P. Joyaux – she co-authored the book “Keep Your Donors: The Guide to Better Communications & Stronger Relationships”
    Lisa Sargent – Perhaps the world’s foremost expert on the Do’s and Don’ts of writing “Thank You” letters
    Roger Craver – Co-founded “DonorVoice” specializing in researching donor retention

    These four experts, along with eight others will show you how to easily retain your donors, even if you are a small nonprofit.

    You’ll learn how to:

    Get inside the mind of your donor
    Increase donors gifts by 500%
    Build regular commitment from your donors
    Write “Thank You” letters that build deeper relationships and make donors want to give to you again and again
    Find your donor’s emotional triggers
    Get buy-in from your board and CEO to steward donors more regularly
    Create stewardship events that are incredibly persuasive, fun, easy, and cheap to put on
    Bring quality donors into your organization
    Steward foundations to get more grants
    Build stronger relationships with donors through social media
    Discover when to communicate with your donors and when not to
    Ask donors better questions (a list is included)
    Create giving opportunities that are fun for donors
    and so much more…

    What you’re going to learn is based on science and actual donor behavior.

    This is NOT some feel good pep talk on donor relationships. And you’re going to learn how to retain your donors at your own pace, and in the comfort of your office, car, or home.  You don’t have to travel to an expensive conference, or block out time on your calendar for a webinar.

    Introducing “The Donor Retention Project”.

    We’ve created a system that is designed to help get you larger gifts and retain your donors for life - all in the next 90 days.

    It’s the most comprehensive set of donor retention strategies, techniques, templates, expert interviews, and step-by-step instructions ever assembled.  You can listen to the interviews on your computer, on your iPod or other mp3 device, or in a regular CD player.  All the step-by-step instructions and templates are printed and ready for you. We’ve also included digital copies on a CD so you can print them out to share with staff and board members.

    The “Donor Retention Project” puts innovative ways to deepen donor relationships in your hands. Consider this your organization’s bible of stewardship.

    Here’s who will be helping you to retain your donors:

    Adrian Sargeant
    Gail Perry
    Jonathon Grapsas
    Marc Pitman
    Simone P. Joyaux
    Lisa Sargent
    John Lepp
    Pamela Grow
    Roger Craver
    Ian Adair
    Shanon Doolittle
    Dan Blakemore

    You’ll be amazed at what they have to share you. For instance:

    Jonathon Grapsas reveals a technique that’s the next best thing to reading your donor’s mind.

    Shanon Doolittle will take you on a journey to discover how you can use “mission moments” to build stronger relationships with donors.

    Ian Adair will guide you through the steps you need to take to retain your millennial donors

    Gail Perry shows you the easiest way to raise money is to get your current donors to renew their commitment to you organization. How do you get them to do that with ease?  Gail walks you through one of the most foolproof but under utilized ways. It’s HIGHLY effective and you can start to implement it right away.

    You’ll hear real life examples of world class stewardship and you’ll learn how to use donor retention to ignite generational giving.

    They’ll share innovative ways to connect with donors and reveal unique ways to show the impact of your donor’s gift.

    Each of these experts will guide you for a week.  12 experts = 12 weeks.  Guiding you step-by-step down the path to retaining your donors for life.

    Here’s how it works.

    Each week listen to that week’s interview and learn about the donor retention strategies, follow the steps, and use the templates provided in the Action Guides.  We’ve tried to make it as simple as possible for you.

    After you’ve gone through “The Donor Retention Project”, you’ll know more about donor retention, and how to keep your donors, than most nonprofit organizations.  If you apply what you’ll be learning, you will get that coveted second gift, and a third, and a fourth…

    You’ll rise above the average and create a much stronger stream of income for your organization than you previously thought possible.

    And here’s the kicker.  

    You will have much more fun stewarding donors than you probably had trying to find new donors to replace the donors you’ve been losing.

    The “Donor Retention Project” is built around the best donor retention research and strategies in the industry.  This research, along with the strategies and done for you templates will improve your donor retention rates and bring in larger gifts to your organization.
  • This set includes a binder, 12 printed action guides, 8 CD's that contain 12 audio interviews and all the action guides in the PDF format.


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