Hooked on A Feeling

By Francesco Ambrogetti

n his landmark book, Emotionraising, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes become memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.