By Steven Screen, Josh Alcorn and Chris Davenport
This book is meant to be at your side as you write your fundraising appeals.
The most effective fundraising appeals - I call them "Golden Appeals" - have specific ingredients and follow a proven recipe.
You'll learn the recipe for the Golden Appeal, and the 8 most common types of appeals that include ingredients that hurt fundraising.
I've included a checklist at the end of this book to make sure you have the right ingredients in the right order. Refer to this checklist every time you write an appeal. It will help you bring in lots of donations.
Trust the recipe, it really works!