Fundraising Realities - David Lansdowne
The first edition of Fundraising Realities ranks in the top three bestselling fundraising books of all time. This second edition could vault it into first place. Without wasting a word, David Lansdowne distills the essence of big-gifts fundraising into 44 'realities' and explains each of them in a way board members will grasp immediately. Companion book to Jerold Panas's classic book, Asking.