{"product_id":"irresistible-communications","title":"Book - The Fundraiser's Guide to Irresistible Communications","description":"\u003cp\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eThe Fundraiser's Guide to Irresistible Communications\u003c\/strong\u003e\u003c\/span\u003e \u003cspan style=\"color: #ff0000;\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e \u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003e((Real-World)) Field-Tested Strategies for Raising More Money\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eby Jeff Brooks, 143 pp.\u003c\/p\u003e\n\u003cp\u003eHere it is: a book that reveals what really works in fundraising.  Not academic theory or wishful thinking, but ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly.\u003c\/p\u003e\n\u003cp\u003eDrawing from decades of in-the-trenches fundraising experience, Jeff Brooks, one of America's top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages.\u003cbr\u003e\u003cbr\u003eThis easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle.\u003cbr\u003e\u003cbr\u003eWhether you're new to fundraising or a battle-scarred veteran, this book will be your go-to resource and will boost your confidence, your career, and your revenue.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Writing Style of Fundraising\u003c\/p\u003e\n\u003cp style=\"padding-left: 30px;\"\u003eThe Importance of Being Urgent\u003cbr\u003eMake It Easy to Read\u003cbr\u003eLong Messages Work Better\u003cbr\u003eGrammar for Fundraisers\u003c\/p\u003e\n\u003cp\u003eThe Content of Fundraising\u003c\/p\u003e\n\u003cp style=\"padding-left: 30px;\"\u003ePersuade with Story, Not Statistics\u003cbr\u003eKeep It Simple\u003cbr\u003eMake It All About the Donor\u003cbr\u003eI Have Bad News and Good News\u003cbr\u003eHave a Clear Call to Action\u003cbr\u003eP.S. I Love You\u003c\/p\u003e\n\u003cp\u003eThe Design of Fundraising\u003c\/p\u003e\n\u003cp style=\"padding-left: 30px;\"\u003eDesign for Older Eyes\u003cbr\u003eDon’t Skimp on Emphasis\u003cbr\u003eMake Images Work for You\u003cbr\u003ePlain, Corny, and Obvious\u003c\/p\u003e\n\u003cp\u003eThe Mental Game of Fundraising\u003c\/p\u003e\n\u003cp style=\"padding-left: 30px;\"\u003eSelf-Centric Fundraising\u003cbr\u003eThree Things You Should Know About Donors\u003cbr\u003eThree Deadly Fundraising Myths\u003cbr\u003eProud to Be a Fundraiser\u003c\/p\u003e\n\u003cp\u003eMake fundraising easier for yourself.  Buy this book today.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eJeff Brooks, creative director at TrueSense Markeing, has been writing for and about nonprofit fundraising for more than 25 years. His clients have included St. Jude Children’s Research Hospital, CARE, The Salvation Army, Ronald McDonald House, Feeding America, the American Cancer Society, and many more. A propagandist for the donor-focused fundraising revolution.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Nonprofit Best Practices","offers":[{"title":"Single Book","offer_id":7242212101,"sku":"BK-JB-IRF-1","price":28.0,"currency_code":"USD","in_stock":true},{"title":"5 Pack of Books","offer_id":7242305989,"sku":"BK-JB-IRF-5PK","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0256\/8187\/products\/npb-book-jeff-irresist.jpg?v=1445211571","url":"https:\/\/nonprofitbestpractices.com\/products\/irresistible-communications","provider":"Nonprofit Storytelling","version":"1.0","type":"link"}