Who Gives Them, Who Gets Them - 2nd Edition, Revised & Updated
by Jerold Panas, 163 pp.
Want to know what motivates donors to give big gifts?
There is an easy way to find out.
That is what Jerold Panas did for his book, Mega Gifts: Who Gives Them, Who Gets Them. Rather than speculate about what prompted so and so to give $25,000, or $100,000 or $1,000,000, Panas rang them up and said, Can I come talk with you?
Admittedly, that is easy for Panas who knows practically everyone save Benedict XVI.
Panas winnowed his questions down to the most revealing:
The donors are surprisingly candid, which makes Mega Gifts a bit naughty, and what they say will unquestionably alter your approach to major gifts.
And do not despair if you are aiming to solicit the Pope. Panas recently dined with the Archbishop of Canterbury, so he is clearly working his way up.
Learn who gives mega gifts, and who gets them. Buy this book today.