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The Fundraiser's Guide to Irresistible Communications
((Real-World)) Field-Tested Strategies for Raising More Money
by Jeff Brooks, 143 pp.
Here it is: a book that reveals what really works in fundraising. Not academic theory or wishful thinking, but ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly.
Drawing from decades of in-the-trenches fundraising experience, Jeff Brooks, one of America's top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages.
This easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle.
Whether you're new to fundraising or a battle-scarred veteran, this book will be your go-to resource and will boost your confidence, your career, and your revenue.
Table of Contents
The Writing Style of Fundraising
The Importance of Being Urgent
Make It Easy to Read
Long Messages Work Better
Grammar for Fundraisers
The Content of Fundraising
Persuade with Story, Not Statistics
Keep It Simple
Make It All About the Donor
I Have Bad News and Good News
Have a Clear Call to Action
P.S. I Love You
The Design of Fundraising
Design for Older Eyes
Don’t Skimp on Emphasis
Make Images Work for You
Plain, Corny, and Obvious
The Mental Game of Fundraising
Three Things You Should Know About Donors
Three Deadly Fundraising Myths
Proud to Be a Fundraiser
Make fundraising easier for yourself. Buy this book today.
About the Author
Jeff Brooks, creative director at TrueSense Markeing, has been writing for and about nonprofit fundraising for more than 25 years. His clients have included St. Jude Children’s Research Hospital, CARE, The Salvation Army, Ronald McDonald House, Feeding America, the American Cancer Society, and many more. A propagandist for the donor-focused fundraising revolution.