Marketing Your Mission


  • Would you like more people in your community to know about you?

    If more people knew about you, would that help you fundraise?

    Here are 21 easy ways to immediately generate interest, engagement, and support for your organization.

    These short videos are from the video series for nonprofits called: "Tuneup Tuesdays with Erica Mills". The 21 videos are:

    1. Heads and Hearts
    2. Believers, Agnostics, and Atheists
    3. Mental Triggers and your Business Card
    4. Passive Audience vs. Active Participants
    5. Do you speak my language?
    6. Apologizing is for the birds
    7. Breaking Down Silly Silos
    8. Tapping Twitter’s Terrific-ness
    9. A simple tool. Big results.
    10. Elevator pitch: door opener or deal closer?
    11. To blog or not to blog: Is that the question?
    12. More focus = Less stress
    13. Specificity and Relativity
    14. What's Your Why?
    15. Putting the power of personas to work for you
    16. Harnessing Homer Simpson
    17. Two words that can make or break your marketing
    18. Are your words working for you?
    19. Itsy, bitsy bits of content
    20. Bring on the BRAND
    21. Marketing your mission while avoiding “Shiny Object Syndrome”
  • Would you like more people in your community to know about you?

    If more people knew about you, would that help you fundraise?

    Here are 21 easy ways to immediately generate interest, engagement, and support for your organization.

    These short videos are from the video series for nonprofits called: "Tuneup Tuesdays with Erica Mills". The 21 videos are:

    1. Heads and Hearts
    2. Believers, Agnostics, and Atheists
    3. Mental Triggers and your Business Card
    4. Passive Audience vs. Active Participants
    5. Do you speak my language?
    6. Apologizing is for the birds
    7. Breaking Down Silly Silos
    8. Tapping Twitter’s Terrific-ness
    9. A simple tool. Big results.
    10. Elevator pitch: door opener or deal closer?
    11. To blog or not to blog: Is that the question?
    12. More focus = Less stress
    13. Specificity and Relativity
    14. What's Your Why?
    15. Putting the power of personas to work for you
    16. Harnessing Homer Simpson
    17. Two words that can make or break your marketing
    18. Are your words working for you?
    19. Itsy, bitsy bits of content
    20. Bring on the BRAND
    21. Marketing your mission while avoiding “Shiny Object Syndrome”

    1 DVD, Length approx: 71 minutes, 1 Resource CD with worksheets
    © 2012 501 Videos, llc
  • “When I first started watching Erica’s videos, I was very new to fundraising. Thanks to her practical tips, I learned a ton in a short amount of time…and had a ton of fun doing it!”
    Amanda Broughton, Wellington SPCA

    “Erica’s approach is insightful, honest, and peppered with humor and enthusiasm for helping nonprofits bring their A-game when it comes to marketing, fundraising, branding, and communications. She rocks!”
    Kelly Bray, Lifelong AIDS Alliance


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