Nonprofit Messaging Roadmap


  • Wouldn't it be great to attract more supporters, donors, and volunteers?  Of course!

    But how do you get their attention? Having a clear, crisp and compelling answer to the question, "What does your organization do?" is a critical piece in the elusive quest to get noticed.

    To help you develop messaging that stands out from the crowd, Claxon created the Nonprofit Messaging Roadmap. Erica Mills will be your tour guide as you navigate along the roadmap. Each of the nine videos will give you specific to-do's that will prepare you for the next step.

    These nine videos are from the series "Tune up Tuesdays with Erica Mills".

    Here are the nine videos you'll receive:

    1. Your Belief Proposition
    2. Mental File Folders
    3. Identifying Your Competition
    4. Your Unique Differentiator
    5. Your Engagement Proposition
    6. Pitfalls to Avoid
    7. Top-Level Message
    8. Supporting Messaging by Audience
    9. Share & Use

    These nine videos are from the series "Tune up Tuesdays with Erica Mills". To see what each of the nine videos are, click the tab that says "Full Description".
  • Wouldn't it be great to attract more supporters, donors, and volunteers?  Of course!

    But how do you get their attention? Having a clear, crisp and compelling answer to the question, "What does your organization do?" is a critical piece in the elusive quest to get noticed.

    To help you develop messaging that stands out from the crowd, Claxon created the Nonprofit Messaging Roadmap. Erica Mills will be your tour guide as you navigate along the roadmap. Each of the nine videos will give you specific to-do's that will prepare you for the next step.

    These nine videos are from the series "Tune up Tuesdays with Erica Mills".

    Here are the nine videos you'll receive:

    1. Your Belief Proposition
    2. Mental File Folders
    3. Identifying Your Competition
    4. Your Unique Differentiator
    5. Your Engagement Proposition
    6. Pitfalls to Avoid
    7. Top-Level Message
    8. Supporting Messaging by Audience
    9. Share & Use


    1 DVD + 1 CD, Length approx: 34 minutes
    © 2012 501 Videos, llc
  • “When I first started watching Erica’s videos, I was very new to fundraising. Thanks to her practical tips, I learned a ton in a short amount of time…and had a ton of fun doing it!”
    Amanda Broughton, Wellington SPCA

    “Erica’s approach is insightful, honest, and peppered with humor and enthusiasm for helping nonprofits bring their A-game when it comes to marketing, fundraising, branding, and communications. She rocks!”
    Kelly Bray, Lifelong AIDS Alliance


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