Writing for Results


  • Would you like a better response from your newsletters, your fundraising appeal letters, your annual reports, and other donor communications?

    If so, then here's how to use donor-centricity and neuroscience to raise more money and retain more donors.

    In this video series, Tom Ahern demystifies the process of writing donor centered materials. He breaks it down so you can create the most effective donor fundraising appeals, newsletters, annual reports, and more. You'll even get Tom's very own special tool he uses when he writes his highly effective donor communications. 

    Online only version available.  No physical DVD will be shipped.
  • You've heard about the value of being "Donor Centered", but how do you actually put that into practice?

    In this video series, Tom demystifies the process of writing donor centered materials, and breaks it down so you can create the most effective donor fundraising appeals, newsletters, annual reports, and more.

    He shows you the specifics of how to be donor centric in your donor letters, your annual reports, your emails, your newsletters, your website, and even in your Twitter tweets...and you’ll get Tom’s own tool for creating perfect donor centric communications every time.

    What you'll learn isn't theory. It's based on science and decades of testing and experience. You'll learn what words trigger different responses inside your donor's brain.

    You'll get to see plenty of examples of what works and what doesn't work. Feel free to "swipe" the good stuff and make it your own.

    Also included is Tom's very own special tool he uses when he writes donor communications. This tool will help you write much more effectively and persuasively than you've ever written before. This tool alone will improve your writing, allowing you to bring in more donations.

    Length approx: 95 minutes,
    Online only version available.  No physical DVD will be shipped.
    © 2013 501 Videos, llc


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